no longer known

visual identity

No Longer Known is a bespoke clothing and fashion start-up with a mission to raise awareness and funds for different species of animal that are at risk of extinction, some of which most people have probably never heard of!

I worked with the founders to build this visual identity from the ground up. The logotype was created with intentional brush strokes and the gradual increase in scale of the letters has been deployed to mimic the call to action of a protest. You can hear all about it in the podcast episode below.