no longer known

visual identity

No Longer Known is a bespoke clothing and fashion start-up with a mission to raise awareness and
funds for different species of animal that are at
risk of extinction.

I helped build this visual identity from the ground up; this logotype was created with intentional brush strokes and the gradual increase in scale of the letters has been deployed to mimic the call to action of a protest, whilst the ‘N’ monogram symbolises progression and growth.

A core element of the identity is Dave, the Dodo. Deployed as an extinction icon, Dave is at the centre of the No Longer Known brand.

Here, he’s bemused at a 404 error warning. You can see more about the project and the visual identity in use on the NLK website.