welcome to japan

visual identity

Welcome to Japan is an exciting new start-up business in Tokyo, with a goal to bring people together with food and culture.

The brand in its current state features a badge, a flag and a primary lock-up. The flag and the primary lock-up accommodate for use with three different colours.

We also produced a secondary logo pairing for alternative use and a t-shirt graphic [below].

Together with Alex, the founder of Welcome to Japan, we’ve crafted a visual identity that’s as energetic as the touring company will very shortly prove to be.